How do I manage an Impact?
01
Customer Blueprint
Market & Customer Insights:
I dive deep into your target market to provide actionable data on customer behavior, preferences, and trends. This research is a mix of Desk research, qualitative and quantitative methods, including in-depth interviews and surveys.
Persona Development & Validation:
Using the insights gathered, I develop detailed, data-backed customer personas. These personas help you understand your audience on a deeper level, allowing you to tailor your marketing, product development, and engagement strategies accordingly.
02
Strategy Blueprint
In-Depth Interviews:
I conduct qualitative interviews to uncover customers motivations, challenges, and needs.
Strategic Recommendations:
Based on the findings, I develop actionable strategies to help you align your brand and products with market needs and opportunities.
Positioning Strategy:
I refine or develop your market positioning, ensuring your brand stands out from competitors. This includes creating a compelling value proposition and messaging that resonates with your audience.
03
Launch Blueprint
Market Research:
Comprehensive market analysis to help you understand your competitive landscape, target audience, and potential market opportunities.
Go-to-Market Strategy:
I design a tailored strategy for your market entry, focusing on the best channels, messaging, and tactics to ensure a successful launch.
MVP Design & Validation:
I guide you through the design and validation of your Minimum Viable Product (MVP), combining rapid prototyping, user testing, and strategic feedback to ensure your product resonates with its target audience.
04
Workshops
High-impact sessions to up-skill your team on using strategic frameworks, optimising your growth initiatives, and building effective product roadmaps. I focus on practical tools like design sprints to accelerate product development, while teaching your team how to conduct customer research, validate hypothesis, and optimize marketing strategies. These sessions equip your team with the skills they need to drive sustainable business growth.
05
Weekly Advisory
Through weekly meetings, I’ll analyze your data and experiment outcomes, working closely with you to create a clear, actionable plan designed to unlock continuous growth and drive long-term success.
06
Fractional Head of Product
When you need expert product leadership but aren’t ready for a full-time hire, I can step in to fill the gap.
I’ll work with your team 1-2 days per week to lead your product strategy and development. As your Fractional Product Manager, I’ll help shape your product vision, prioritize product direction through user research, create actionable roadmaps, and ensure cross-functional collaboration to drive your product forward. Whether you’re refining product-market fit or accelerating your development cycles, I provide the expertise and leadership needed to guide growth—without the commitment of a full-time hire.
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What you will get working with me?
Avoid costly mistakes by leveraging my expertise
With years of experience in product development, market research, and customer insights, I’ve encountered and solved the challenges you’re likely facing. From misaligned positioning to ineffective product launches, I’ve been through it all— so you don’t have to make the same mistakes.
Growth through tailored strategies
I work with you to identify bottlenecks and opportunities, building customized strategies based on data-driven insights. Whether it’s refining your market positioning or optimizing your go-to-market approach, my goal is to help your business scale sustainably, faster, and more effectively.
Executive-level guidance without the full-time cost
Hiring a full-time senior product leader or strategist can be expensive, but with my flexible consulting model, you get the expertise and strategic direction your business needs without the hefty price tag. I provide executive-level advice and actionable recommendations, just when you need them.
Access to a network of specialised experts
When you work with me, you tap into my extended network of specialists in product design, UX/UI, development, market research and PR. You’re not just hiring me — You gain access to a wealth of industry expertise tailored to your specific needs.
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